Training your sales and marketing department to deal with sustainability regulations :

If you have good products, a good strategy and a competitive technology, all you need is competent sales and marketing employees to implement it. As the market environment is changing rapidly, keeping up to speed requires an agile and motivated sales force. Sustinplas Europe can set up a training program with expert from the field, cumulating a long experience as sales or marketing directors from different large corporations. 

Depending on your position in the value chain, your company strength and your product offering, we can help you to take the right decision in this changing environment : 

• What market / application segment should become the most profitable for my business ? 

• Where should I focus my sales and marketing resources 

• In what new technology or manufacturing capacity should I invest ?

The methodology will follow a logical path:

• Where are you in the value chain? 

• Identify your “right to win” in the future regulated European plastic market

On need base: 

• Customized market / technical intelligence report.

• Deliver a documented report of strategic recommendations and implementation plan

If you have a specific problem or question and do not trust the Market intelligence report, we may be able to help you. 

Example of case study:

Packaging 

• Sourcing  PP PCR MR for rigid packaging in non-contact sensitive applications

• Switching plastic to coated paper for food contact applications

Automotive 

• Access to high quality ELV PCR source to meet the ELV D directive 

• identify the most attractive application and product to comply with ELV at low premium costs.

Although it is extremely difficult to forecast the strength and the direction of the “sustainability wind”, it is clear that having partners , a critical mass and a strong reputation will be a key success factor when the regulations apply.

Sustinplas Europe can represent your interest, identify potential strategic partners and approach them on your behalf to facilitate top management meetings and support your strategic development journey.

We can help you manage a sustainable project list, challenge your assumptions, rate your project by commercial and technical chance of success to increase the chance of success of your business plan, with your marketing or sales management.

Beside design for recycling, regulatory and recycled content, the new regulations are imposing  reporting procedures gradually applied from large to small companies.

Environment Reporting in ESG (Environmental and Sustainable Governance) / CSRD (Corporate Sustainability Reporting Directive), CSDDD (Corporate Sustainability Due Diligence Directive) & related LkSG (LieferkettenSorgfalltspflichtenGesesetz) in Germany 

We can provide you with consulting advice to prepare your report according to the European standards.