Sustainability, the new paradigm…
New European regulations such as the ELV-R and the PPWR are promising a bright future to recyclers as of 2030, unfortunately in the meantime recycling capacities are either under utilised or closing, the price of Post consumer plastics are falling while plastic waste feedstock and production costs remain high. How to best deal with these regulations, and develop a profitable business out of recycled plastic in Europe to emerge among the few winners in 4 years ?
Sustinplas can support you to :
Access the market with your recycled plastic solutions : Develop a distribution network, gain new direct accounts, qualify your products at OEMs…
Improve your profitability : Reduce your purchasing costs, optimize your pricing strategy, rationalize your product portfolio
Define and promote your value proposition : aesthetic or standard, specialty or commodity, food contact, technology differentiation, application focus..
Rationalize your technology development according to your value proposition.
Set up your business model : review your activity to maximize your profit with your production capacity : PIR or PCR , granulation services, pre-treatment, sorting services , toll manufacturing, partnership with compounders or chemical companies, forward or backward integration ?
Packaging PPWR
The Packaging industry represents, with 22 MT/y of plastic demand in Europe, more than 40% of the total plastic consumption in Europe. PPWR (EU Packaging and Packaging Waste Regulation) already entered into force in February 2025 and will be implemented step by step until its full application in 2030. It is broad, it covers flexible and rigid packaging, it includes metal, paper, glass, wood as well as composite packaging. Many changes will be driven simultaneously by the PPWR, from packaging “Design for Recycling”, labelling, recycling technology, recycle content calculation methods up to new Substance of concerns. The minimum content of PCR plastic ratio by packaging unit will boost the market demand for PCR (rPET, rLDPE, rHDPE, rPP, rBOPP, ..) leading to a supply chain consolidation, the recycling technologies will evolve rapidly to meet this deadline.
Automotive ELV R
Find attached the final text for the ELV-R , Entering into Force is now expected in July 2026 :
Even though, the level of post consumer plastic by vehicle dropped to 15% compared to the ELV-R proposal from the European commission made in july 2023 it remains a game changer and will be a technical and sourcing challenge for the automotive OEM’s. Some plastics will gain market share as they will be more “recyclable” than others. Closed loop automotive PCR plastics, which should represent 3% by vehicle will be short and expensive. A good technical understanding of each automotive applications and of the PCR plastic supply chain is critical to position the right recycled product and take advantage of this evolution.
